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Freehold · District 15

The Continuum — Strategic Analysis

A detailed strategic review of The Continuum by Hoi Hup Realty & Sunway Developments. Real analysis — not a sales pitch.

By Emmeline Koh · Updated July 2026

01

The Continuum at a Glance

DeveloperHoi Hup Realty & Sunway Developments
LocationThiam Siew Avenue, District 15
TenureFreehold
Total Units816 units across 6 towers
Expected TOP2028
Land Area300,000 sqft (approx.)
Unit Types1BR to 5BR, including loft and penthouse units

02 · Location

Connectivity & Amenities

MRTDakota MRT ~700m, Katong Park MRT (upcoming)
ShoppingKatong Shopping Centre, Parkway Parade, I12 Katong
SchoolsKong Hwa School, CHIJ Katong Convent, Tao Nan School
ParksEast Coast Park, Marine Parade Park

03 · Analyst Take

What You Should Know Before Buying

Strengths

  • Freehold tenure in D15 is rare for a development of this scale.
  • Katong location is one of Singapore’s most beloved residential areas.
  • 816 units is substantial enough for good facilities.
  • Dual MRT access provides strong connectivity upside.

Considerations

  • Freehold commands a significant premium.
  • TOP 2028 means a longer wait.
  • Katong can have heavy traffic during peak hours.
  • Entry price for freehold in D15 is premium.

04 · FAQs

Common Questions About The Continuum

Tenure?

+

Freehold — a key differentiator.

Developer?

+

Hoi Hup Realty and Sunway Developments.

Location?

+

Thiam Siew Avenue, District 15, Katong.

Unit types?

+

1BR to 5BR, including loft and penthouse.

Schools?

+

Kong Hwa School, CHIJ Katong Convent, Tao Nan, Chung Cheng High.

MRT?

+

700m from Dakota MRT, future Katong Park MRT.

Freehold importance?

+

No lease decay. Appeals to buyers seeking multi-generational asset preservation.

05

Interested in The Continuum?

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